Make (formerly Integromat) Review for Marketing Operations (2026)
Make is a visual integration platform that sits between Zapier (simplicity) and Workato (enterprise power). Its visual workflow builder and per-operation pricing make it popular with cost-conscious MOps teams.
Overview
Make is a visual integration platform that sits between Zapier (simplicity) and Workato (enterprise power). Its visual workflow builder and per-operation pricing make it popular with cost-conscious MOps teams.
In our analysis of 295 marketing operations job postings, Make (formerly Integromat) appears in 2 listings (0.7% of all tracked roles). It represents a notable skill within the integration and automation category.
Key Features
- Visual scenario builder with drag-and-drop modules
- 1,500+ app integrations
- Data transformation with built-in functions
- Error handling with retry and fallback routes
- Webhooks and HTTP modules for custom connections
- Data stores for persistent state between runs
Pricing
Free (1,000 ops/mo), Core $9/mo, Pro $16/mo, Teams $29/mo, Enterprise by quote
Pricing for Make (formerly Integromat) varies based on your team size, contact volume, and selected modules. Contact Make (formerly Integromat) directly for a custom quote based on your requirements.
Pros
- Visual builder makes complex workflows transparent
- Per-operation pricing is cheaper than Zapier at volume
- Better error handling than Zapier
- Good balance of power and usability
Cons
- Smaller integration library than Zapier
- Less enterprise-grade than Workato
- Community is smaller, fewer tutorials available
- Some modules lack depth compared to native integrations
Who Should Use Make (formerly Integromat)?
Make (formerly Integromat) is best suited for MOps teams at mid-market to enterprise organizations that need robust integration and automation capabilities. If you are evaluating Make (formerly Integromat), compare it against the alternatives in our Integration and Automation category.
Comparisons
Related Pages
Source: MOps Report analysis of 295 marketing operations job postings. Last updated April 2026.
Frequently Asked Questions
How popular is Make (formerly Integromat) in MOps job postings?
Make (formerly Integromat) appears in 0.7% of marketing operations job postings (2 out of 295 tracked roles). While not the most common, it represents a meaningful skill in the MOps market.
How much does Make (formerly Integromat) cost?
Free (1,000 ops/mo), Core $9/mo, Pro $16/mo, Teams $29/mo, Enterprise by quote. Actual costs depend on your user count, contact volume, and selected features.
What are the main alternatives to Make (formerly Integromat)?
See our Integration and Automation category page for a full comparison of alternatives. The best option depends on your company size, existing stack, and specific requirements.