Marketing Operations Salary Data (2026)
Salary benchmarks from 159 marketing operations job postings with disclosed compensation. Updated weekly from real listings.
Marketing Ops Salary at a Glance
The median marketing ops salary in our dataset is $95,120, based on 159 job postings with disclosed compensation. The full range runs from $31,200 for entry-level coordinators to $305,000+ for VPs at enterprise B2B companies. The five most common title bands and their median pay:
- Marketing Operations Coordinator / Specialist (Entry): median $67,000 ($72,895 - $95,402)
- Marketing Operations Manager (Mid): median $96,000 ($98,011 - $136,753)
- Senior Marketing Operations Manager: median $101,900 ($109,834 - $162,519)
- Director of Marketing Operations: median $158,760 ($152,396 - $209,480)
- VP, Marketing Operations: median $134,800 ($127,433 - $181,133)
These figures are base salary only. Total compensation (base plus bonus plus equity) typically adds 10 to 25 percent at the manager level and 30 to 60 percent at the director and VP level, with the higher end concentrated at venture-backed B2B SaaS companies.
What Drives Marketing Ops Salary Up
Four factors explain most of the variation in marketing ops salary. Seniority is the biggest single factor: a director earns roughly 2x to 2.5x what an entry-level specialist earns. Location is second: San Francisco, New York, and Boston pay 15 to 30 percent above the national average; remote roles trend lower because employers calibrate to median geographies. Company stage matters: late-stage venture-backed B2B SaaS pays the highest cash plus the highest equity, while pre-IPO and public companies pay competitive cash with smaller equity grants. Tool depth is the fourth: candidates certified in Marketo, Salesforce, and at least one BI tool consistently land in the top quartile of pay for their seniority band.
Salary by Seniority Level
Compensation scales significantly with seniority in marketing operations. Entry-level roles start near $67K, while Director-level positions reach $181K+. Each level carries a meaningful jump in both base pay and total compensation.
| Level | Roles | Avg Low | Median | Avg High |
|---|---|---|---|---|
| Entry | 31 | $72,895 | $67,000 | $95,402 |
| Mid | 80 | $98,011 | $96,000 | $136,753 |
| Senior | 29 | $109,834 | $101,900 | $162,519 |
| Director | 15 | $152,396 | $158,760 | $209,480 |
| VP | 3 | $127,433 | $134,800 | $181,133 |
Salary by Metro Area
Location remains a primary factor in MOps compensation. San Francisco and New York lead on average base pay, while remote roles trend lower. Metros with fewer than 3 data points are excluded.
| Metro | Roles | Avg Low | Median | Avg High |
|---|---|---|---|---|
| Los Angeles | 11 | $87,318 | $80,000 | $122,463 |
| Miami | 3 | $67,866 | $52,000 | $96,720 |
| New York | 23 | $107,692 | $105,000 | $163,800 |
| Boston | 4 | $149,918 | $140,000 | $179,993 |
| Seattle | 5 | $109,500 | $106,400 | $189,360 |
| San Francisco | 5 | $97,848 | $83,000 | $129,240 |
| Denver | 4 | $112,500 | $110,000 | $127,500 |
| Chicago | 3 | $77,333 | $77,000 | $95,666 |
Remote vs. Onsite Pay
Remote marketing operations roles pay a median of $100,000, compared to $95,120 for onsite positions. The gap reflects both geographic arbitrage and the tendency for higher-level roles to require in-office presence.
Full remote vs. onsite breakdown
Highest-Paying MOps Roles
The top-paying marketing operations positions cluster in VP and Director titles at large enterprises. Total compensation packages at these levels regularly exceed $300,000.
- SVP, Marketing Technology & Customer Lifecycle Strategy at PIMCO: $250,000 - $305,000
- MarTech Delivery Lead at Accenture: $122,700 - $302,400
- MarTech Delivery Lead at Logic, Inc.: $122,700 - $302,400
- Senior Data Engineer, Growth Acquisition (Growth & Marketing Data) at Roblox: $243,290 - $295,250
- Director of Worldwide Marketing Data Strategy and Analytics at Autodesk: $153,000 - $273,460
Explore Salary Breakdowns
- Entry-Level MOps Salaries
- Mid-Level MOps Salaries
- Senior MOps Salaries
- Director of MOps Salaries
- VP of Marketing Operations Salaries
- Remote vs. Onsite MOps Pay
- MOps Salary Calculator
- Salary Methodology
Role Comparisons
- MOps vs. RevOps Salary
- MOps vs. Sales Ops Salary
- MOps vs. Data Analyst Salary
- MOps vs. Marketing Manager Salary
- MOps vs. Demand Gen Salary
Source: MOps Report analysis of 1130 marketing operations job postings (159 with disclosed salary data). Updated 2026-10-14.
Frequently Asked Questions
What is the average marketing operations salary in 2026?
The median marketing operations salary is $95,120 based on 159 job postings with disclosed compensation. The full range spans from $31,200 for entry-level roles to $305,000+ for VP-level positions at enterprise companies.
How much do entry-level MOps roles pay?
Entry-level marketing operations roles pay a median of $67,000. The average range runs from $72,895 to $95,402 based on 31 tracked positions.
Do remote MOps jobs pay less than onsite?
Yes. Remote marketing operations roles pay a median of $100,000, compared to $95,120 for onsite roles. The $-4,880 gap is driven by geographic pay adjustments and the concentration of senior roles in office-based positions.
Which city pays the most for marketing operations?
San Francisco leads with the highest average salary range for marketing operations roles, followed by Boston and New York. However, San Francisco has fewer postings than New York, which dominates in total volume.
How much does a marketing operations manager make?
A marketing operations manager (mid-level) earns a median of $96,000 in our dataset, with the average range running from $98,011 to $136,753 across 80 tracked positions. Total compensation including bonus typically adds 10 to 20 percent on top of base.
How much does a director of marketing operations make?
A director of marketing operations earns a median base salary of $158,760 in our dataset, with the average range running from $152,396 to $209,480. Total compensation at the director level commonly reaches $200,000 to $280,000 once bonus and equity are included, especially at venture-backed B2B SaaS companies.
Is marketing operations a well-paid career?
Yes, by most marketing-function benchmarks. Marketing operations pays a premium over comparable individual contributor marketing roles (content, demand gen, product marketing) at the same seniority because the work overlaps with technical and revenue operations. The pay also scales further with seniority than most marketing roles: a VP of MOps at a B2B SaaS company commonly clears $250,000 base plus equity, on par with VP-level RevOps roles.
What is the difference between marketing operations and RevOps salary?
RevOps roles typically pay 5 to 15 percent more than equivalent marketing operations roles at the same seniority, because RevOps owns the combined marketing, sales, and customer success stack rather than just marketing. The pay gap narrows at the IC level and widens at the director and VP level, where RevOps leaders often report to the CRO and command broader scope. See our MOps vs RevOps salary comparison for a detailed breakdown.
Do marketing operations roles pay equity?
Yes, at venture-backed and pre-IPO companies. Manager-level roles commonly include 0.01 to 0.05 percent equity grants in early-stage startups, dropping to fractional percentage points at growth-stage companies. Director and VP roles typically receive 0.05 to 0.25 percent at growth-stage SaaS and 0.5 to 1.0 percent at seed and Series A startups. Public-company roles substitute RSUs with annual refresh grants.