MOps Glossary
Practical definitions for marketing operations terms. No fluff, no vendor spin. 45 terms and growing.
A
- A/B Testing Optimization
- API Integration Technology
B
- Bounce Rate Metrics
C
- Campaign Influence Analytics & Reporting
- Campaign Tracking Analytics & Reporting
- CAN-SPAM Compliance & Privacy
- Click-Through Rate Metrics
- Conversion Rate Metrics
- CRM Technology
- Customer Data Platform (CDP) Technology
D
- Data Enrichment Data Management
- Data Governance Compliance & Privacy
- Data Hygiene Data Management
- Data Normalization Data Management
- Data Warehouse Technology
- Deduplication Data Management
- Double Opt-In Compliance & Privacy
- Dynamic Content Email Operations
E
- Email Deliverability Email Operations
- ETL Technology
G
- GDPR Compliance & Privacy
I
- IP Warming Email Operations
- iPaaS Technology
L
- Lead Lifecycle Lead Management
- Lead Routing Lead Management
- Lead Scoring Lead Management
- Lead Source Lead Management
- List Segmentation Email Operations
M
- Marketing Attribution Analytics & Reporting
- Marketing Automation Platform (MAP) Technology
- Marketing Mix Modeling Analytics & Reporting
- Marketing Operations Strategy & Org
- MQL Lead Management
- Multi-Touch Attribution Analytics & Reporting
P
- Pipeline Attribution Analytics & Reporting
R
- Revenue Operations Strategy & Org
- Reverse ETL Technology
S
- Sales Operations Strategy & Org
- Sender Reputation Email Operations
- SQL Lead Management
- Suppression List Compliance & Privacy
U
- UTM Parameters Analytics & Reporting
W
- Webhook Technology